CASE STUDY 2
The Challenge
- Attracting high-ticket clients for med spa services.
- Maximizing profitability from paid ads within a short trial period.
- Increasing customer lifetime value through strategic offers
The Result
- 400% profit increase within 7 days.
- $7k ad spend generated $28k in profit.
- AI-driven appointment setting and beauty credit offers attracted high-ticket clients.
What You’ll Learn from This Case Study…
✅ How AI-driven appointment setting can dramatically increase bookings for med spas.
✅ The effectiveness of beauty credits in driving customer loyalty and upselling high-ticket services.
✅ How targeted Facebook, Instagram, and TikTok ads can rapidly scale revenue.
Introduction
This med spa, based in Ft. Lauderdale, approached us through a free 14-day trial, hoping to boost bookings for their high-ticket services like hair restoration and fillers. With only 7 days of active advertising, they spent $7k and made $28k in profit. The key to their success was a combination of AI-driven appointment setting, strategic offers, and highly engaging ad creatives.
From the outset, the goal was clear: attract clients not just for one-time services, but to turn them into repeat customers through carefully crafted offers and loyalty programs. Our strategy focused on leveraging great offers and using social media advertising to bring in high-quality leads.
Planning
The med spa’s primary challenge was drawing in clients for high-ticket treatments. To solve this, we created enticing beauty packages designed to bring clients back repeatedly. For example, when customers purchased a Botox treatment, they received $100 beauty credits that could be used toward more expensive treatments like fillers or hair restoration. This not only increased immediate revenue but also set the stage for long-term customer loyalty.
We combined these offers with engaging ad creatives to attract the spa’s target demographic. Our ads featured attractive visuals and compelling messaging around beauty packages and exclusive deals, motivating people to book appointments quickly.
AI-Powered Appointment Setting
A critical element of this campaign was our AI-driven appointment setting system. With AI automation integrated into the CRM, potential clients could easily schedule their appointments online, without requiring additional back-and-forth communication. This system ensured that the spa’s schedule was filled efficiently, reducing friction for the client and maximizing conversions.
Broad Targeting and TikTok Ads
To drive traffic and bookings, we implemented a blend of broad and specific targeting across Facebook, Instagram, and TikTok ads. These ads were designed to reach the med spa’s ideal customer—people interested in high-end beauty treatments. In addition to the proven success of Facebook and Instagram ads, we introduced TikTok ads, which tapped into a younger demographic increasingly interested in aesthetic treatments.
The combination of platforms allowed us to cast a wide net while also pinpointing potential clients likely to invest in more expensive services.
SMS Marketing for Follow-Up
In addition to running ads, we leveraged SMS marketing to nurture leads and keep potential clients engaged. We set up an SMS drip campaign that followed up with leads who had expressed interest in the spa’s services but had not yet booked. This strategy ensured that no lead went cold, and it played a significant role in filling the spa’s appointment calendar.
Conclusion
This case study demonstrates how a well-executed strategy—focusing on AI-driven appointment setting, compelling beauty credit offers, and targeted ad campaigns—can deliver remarkable results within a short time frame. In just 7 days, this med spa in Ft. Lauderdale was able to spend $7k and generate $28k in profit, a testament to the power of targeted marketing paired with automation.
By creating a recurring revenue model through beauty credits and effectively using multiple advertising platforms, we helped this med spa become a leader in their market. With the right combination of offers, automation, and ads, even businesses starting with a free trial can scale rapidly and achieve long-term success.
